GTM systems for B2B companies
GTM systems built around your buyers.
We build GTM systems that give your team the information to find, prioritize, and engage the right accounts and contacts.
We review your process, identify gaps, and decide what to improve first.
Sound familiar?
Scaling a broken process just gives you more of the same.
Before you add more people or tools, fix the work that slows your team down.
Finding the right companies, contacts, and reasons to reach out takes hours away from selling.
Growing your sales efforts always seems to mean hiring more people.
Your team struggles to know which companies to prioritize and when to reach out.
Your CRM is missing the company details, contact information, and activity your team needs.
Inbound leads arrive without enough context to judge fit or respond with relevance.
Promising leads and positive replies reach the wrong person, too late, or without context.
What we build
Systems to find prospects, prioritize buyers, and equip your sales team.
Built around your customer criteria and sales process, with the tools your business needs. We use what fits and add what's missing.
Pipeline Generation
Find the right prospects without hours of manual research.
- Source companies within your target market
- Enrich company and contacts' information
- Automate outbound
Buying Signal Tracking
Know which accounts to prioritize and why now.
- Track company changes, events, and engagements
- Check fit and explain the signal
- Deliver hot accounts to your team with context
CRM Enrichment
Give your team accurate, useful account information.
- Keep company and contact information up to date
- Remove duplicates
- Keep GTM activities updated in your CRM
Revenue Operations
Get qualified leads to the right person, on time.
- Enrich, qualify and score inbound leads
- Route hot leads to your team with relevant context
- Pipeline reporting for leadership
- ...and more custom RevOps workflows
Tools we work with
The right tools for your GTM system.
Clay
Apify
Smartlead
Instantly
Claude
BitScale
Salesforge
HubSpot
Salesforce
Default
Lemlist
HeyReach
Apollo
Koalify
Nooks
RB2B
Vector
Expandi
Fathom
Claap
Fireflies
Artisan
Cargo
n8n
Zapier
Make
Cursor
Codex
ChatGPT
Claude Code
Perplexity
PhantomBuster
PredictLeads
FullEnrich
Prospeo
Example system: Buying Signals to Closed Deal
From a buying signal to a useful sales handoff.
One example of a connected workflow we can build. The rules and handoffs depend on your goals and how your team works.
01
Capture the signal
A relevant company change or engagement with your business is detected.
02
Check fit & add context
Enrich company data, qualify against your ICP, check existing HubSpot records, and score using your criteria.
03
Equip your sales team
Send the company, signal, and reason for relevance into HubSpot or Slack, ready for your team to act.
If your team wants to reach out, we can also build the outbound system they use. This includes the sequencing tool, company and contact research, copy personalization variables, inbox infrastructure, positive reply routing, and weekly reporting system.
How we work
01
Diagnose
We start with your goals, your customer knowledge, and the process that is holding your team back.
02
Design
We create a plan customized to your business, mapping the data, signals, qualification rules, and handoffs around how you sell.
03
Build
We set up the tools you need, using existing tools where they fit. We build and test the workflows, document the system, and hand it over to your team.
04
Optimize
After handover, we can continue to manage and refine the system, with ongoing reporting and improvements as your needs evolve.
Why us
You know your buyers, we help you build around that.
Natasha Odeyemi
Founder, AltraScale
Previously a Senior GTM Engineer in-house and at agencies, building GTM systems for companies with $1M to $10M ARR.
I've worked in lead-generation, cold-email, and GTM engineering agencies, building systems for B2B companies. Much of that work centered on cold email, and it taught me something about how it works best: the message has to come from a team that knows its buyers. That context lives inside your company, not with an outside operator.
So instead of running outreach on your behalf, I build the system that supplies your team with what they need to do it better: research, signals, data, and connected workflows that put your knowledge in front of the right people at the right time.
GTM is also more than cold email. I build the systems for the other moving parts too: tracking buying signals, keeping your CRM accurate, and getting inbound leads to the right person with the context to respond well.
An extension of your team: you bring the knowledge of your business, and I build the systems that put it to work.
Get a Free GTM System Review
Trying to scale a process that isn't working? Let's look at where manual work, missing context, or disconnected handoffs are getting in the way and what to improve first.
Book your free review- A look at the process you are trying to improve or scale
- Gaps in your data, qualification, signals, and handoffs
- A prioritized, practical improvement plan
Get in touch
Natasha